Business owners have no shortage of promotional tools and sign designs available to them. Unfortunately, the number of options can make choosing the right one an intimidating challenge. All stores want to grab customer attention, maintain brand aesthetic, and convey an impactful message to their target audience. If you’re looking for a visually-pleasing storefront sign, consider channel lettering. It is a popular sign style and can easily fit businesses with different brand aesthetics.

Importance of a Powerful Storefront Sign

Around 85% of customers recognize a brand based on their storefront sign. If this sign is too vague and ambiguous, it will confuse your target audience and reduce the company’s brand visibility. Make sure you customize the storefront sign’s color, shape, size, and font to match your company’s overall aesthetic. For example, if you’re a skincare brand that focuses on an older demographic, make sure the storefront sign is elegant, refined, and classy.

Why Use Channel Lettering?

Channel lettering is flexible and versatile.

Channel lettering is popular because it is fully customizable. You can personalize it to perfectly fit the storefront façade. The sign can be shaped into any font, and you can use all of the colors present in the company’s logo or branding. Channel lettering has a sophisticated appearance and fits modern aesthetics as well. They’re suitable for all kinds of businesses, from restaurants and bars, to nail salons.

The storefront sign offers 160 degrees of visibility, which means customers can view it and understand its content from different angles without any issues. These signs use LED lighting, which consumes less energy and lasts for a longer time than conventional lighting. They are more environmentally-friendly than other options out there.

LED signage lasts for a long time and does not need to be replaced often. If you have the sign serviced regularly by professionals, it will look good and attract attention from people passing by your store. As the fixture lights up and is bright, it will also be highly visible during the night. That makes channel lettering signs an ideal choice for bars, clubs, transport hubs, and other establishments that operate well into the night. Just make sure you choose the right design and high-quality materials to get the best results. Poorly designed signs will alienate your target audience. Contact a well-established signage company and ask them for their advice on channel lettering. They will recommend the best options based on your brand, target audience, and competitors.